{"id":586,"date":"2021-06-10T05:35:43","date_gmt":"2021-06-10T05:35:43","guid":{"rendered":"https:\/\/independent-teacher.com\/?p=586"},"modified":"2024-04-18T01:53:10","modified_gmt":"2024-04-18T01:53:10","slug":"promote-your-online-teaching-business","status":"publish","type":"post","link":"https:\/\/independent-teacher.com\/promote-your-online-teaching-business\/","title":{"rendered":"Avoid This #1 Mistake When Promoting Your Online Teaching Business"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg\" alt=\"\" class=\"wp-image-592\" width=\"565\" height=\"314\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg 810w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business-300x167.jpg 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business-768x427.jpg 768w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/figure>\n\n\n\n<p><strong>Whether you&#8217;ve started your business already or not, you may be wondering, <em>How do I promote this thing?<\/em><\/strong><\/p>\n\n\n\n<ol>\n<li>Do I just start asking people to sign up for my program or classes?<\/li>\n\n\n\n<li>Do I just start paying for ads to get people to sign up?<\/li>\n<\/ol>\n\n\n\n<p><strong>No, please don&#8217;t do either of these things!<\/strong><\/p>\n\n\n\n<p>We need to build relationships with people before we ask them to pay us for anything. <\/p>\n\n\n\n<p>Let&#8217;s take a closer look at why.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f37267\"><strong>Straight to the Sign Up Page?<\/strong> Huge mistake.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Why can&#8217;t we just send clients straight to our sign up page?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Well<\/strong>&#8230;you could&#8230;<\/p>\n\n\n\n<ul>\n<li>&#8230;<em>but the chances of them signing up for classes with you would go down drastically<\/em>.<\/li>\n\n\n\n<li><em>And<\/em>&nbsp;since, statistically, some insane number of website visitors leave and never return to a site ever again,&nbsp;<strong><em>if your visitors don&#8217;t leave a way to get in touch with them<\/em><\/strong>, you&#8217;ll never be able to follow up again with those customers.<\/li>\n<\/ul>\n\n\n\n<p>So, just like you <em>wouldn&#8217;t<\/em> ask someone to marry you on a first date, you wouldn&#8217;t ask someone to pay when they&#8217;ve only just met you.<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:62%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/f41sJ1DdRuEhMRXjkv\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/memecandy-f41sJ1DdRuEhMRXjkv\" draggable=\"false\">via GIPHY<\/a><\/p><div class=\"tve_iframe_cover\"><\/div>\n\n\n\n<p><em>We need to start building a relationship&nbsp;<\/em><strong>BEFORE<\/strong><em>&nbsp;asking them to pay for anything.<\/em><\/p>\n\n\n\n<p>That way they will find out what wonderful people we are!<\/p>\n\n\n\n<p>They will come to <strong>know<\/strong>, <strong>like<\/strong>, and <strong>trust<\/strong> us&#8211;and then they may even start asking you where they can sign up for your program or classes!<\/p>\n\n\n\n<p><strong>Either way, when you send someone who knows, likes, and trusts you to your sales page, they are far, far&#8230;far&#8230;&#8230;..far more likely to sign up.<\/strong><\/p>\n\n\n\n<p>I want to say this loud and clear which is why I have devoted this whole page to this topic.&nbsp;<\/p>\n\n\n\n<p><strong>Your online teaching business is based solely on trust.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Succcess-of-Your-Business-is-Based-on-Trust.png\" alt=\"\" class=\"wp-image-604\" width=\"423\" height=\"423\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Succcess-of-Your-Business-is-Based-on-Trust.png 1000w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Succcess-of-Your-Business-is-Based-on-Trust-300x300.png 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Succcess-of-Your-Business-is-Based-on-Trust-150x150.png 150w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Succcess-of-Your-Business-is-Based-on-Trust-768x768.png 768w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f37267\"><strong>Your Online Teaching Business Is Based Solely on Trust.<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>You need to help people&#8230;<\/p>\n\n\n\n<ul>\n<li>who have <em>never<\/em> met you in person&#8230;&nbsp;<\/li>\n\n\n\n<li>who are <em>wary<\/em> of online marketers and scams&#8230;<\/li>\n\n\n\n<li>who have 1000s of <em>ads<\/em> thrown at them every day&#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>&#8230;to grow to trust&nbsp;<em><strong>you<\/strong><\/em>.<\/strong><\/p>\n\n\n\n<p>The first step to building trust is going to be very casual. <\/p>\n\n\n\n<p>That will likely be something like the following:<\/p>\n\n\n\n<ul>\n<li>A simple conversation on social media<\/li>\n\n\n\n<li>They like a post you shared<\/li>\n\n\n\n<li>You like a post they shared<\/li>\n\n\n\n<li>You are really helpful and answer a question they asked simply because.<\/li>\n\n\n\n<li>You ask their opinion on something<\/li>\n\n\n\n<li>They respond to a poll<\/li>\n\n\n\n<li>They watch a video you filmed that helps them get a quick win<\/li>\n<\/ul>\n\n\n\n<p>Afterward, you can take things to the next step. <\/p>\n\n\n\n<p>You can invite them to your website or to get a super-helpful freebie you&#8217;ve created.<\/p>\n\n\n\n<p><strong>One of the best ways to start tackling this issue of trust, to start building a relationship, is to give something valuable away absolutely free.<\/strong><\/p>\n\n\n\n<p>In exchange for the freebie, you can ask for their email address or to DM you (which means you can DM them back, of course).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f37267\"><strong>5 Ways to Build Trust with Your Clients or Students<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p><strong>Here are 5 things you could create and give away to your clients, parents, or students in order to continue building a relationship with them. <\/strong><\/p>\n\n\n\n<p>You&#8217;ll want to ask them for an email address or to DM you in order to receive any of these items. That way you can follow up with them.<\/p>\n\n\n\n<ol>\n<li><strong>A regularly scheduled free group class<\/strong> &#8211; Focus on one simple and very specific phrase, topic, or strategy each week that will get your clients\/students results. Invite everyone you meet to join you. <\/li>\n\n\n\n<li><strong>Strategy Session<\/strong> &#8211; Meet with clients or students one-on-one to discuss their specific situation and strategies for accomplishing their goals.<\/li>\n\n\n\n<li><strong>A short series of video lessons<\/strong>&nbsp;&#8211; You can create an email course where you send a video each day or week to your clients or students to get them results, or you can give them access to a series of videos all at once and let them binge watch.<\/li>\n\n\n\n<li><strong>A PDF download.<\/strong>&nbsp;You could make a PDF checklist of the things your clients\/students need to do in order to achieve their goals.&nbsp;<\/li>\n\n\n\n<li><strong>A free or discounted class.&nbsp;<\/strong>You could offer clients\/students a coupon for a free or heavily discounted class. <\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Freebies-to-STart-a-Relationship-with-Clients.png\" alt=\"\" class=\"wp-image-605\" width=\"425\" height=\"425\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Freebies-to-STart-a-Relationship-with-Clients.png 1000w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Freebies-to-STart-a-Relationship-with-Clients-300x300.png 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Freebies-to-STart-a-Relationship-with-Clients-150x150.png 150w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Freebies-to-STart-a-Relationship-with-Clients-768x768.png 768w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f37267\"><strong>Following Up with Clients or Students<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>Regardless of the freebie, you&#8217;ll want to tell them what is next.<\/p>\n\n\n\n<p>You&#8217;ll want to follow up with them. <\/p>\n\n\n\n<p>The price point of whatever course, program, or class you&#8217;re offering will affect how many steps you should provide before asking someone to pay for anything.<\/p>\n\n\n\n<p>These steps your customer is taking to build trust in you are called <em>Touch Points<\/em>.<\/p>\n\n\n\n<p>Each time a customer interacts with you in some way is a Touch Point.<\/p>\n\n\n\n<p>The more expensive your product, the more touch points you&#8217;ll need.<\/p>\n\n\n\n<p>At the end of your freebie, you may want to consider any or all of the following follow up strategies:<\/p>\n\n\n\n<ol>\n<li><strong>Email Series<\/strong> &#8211; Send a series of emails to the client, parent, or student with helpful tips, strategies, and resources. You can follow a series of emails up with a series of sales emails where you tell them all about your program, classes, products, etc.<\/li>\n\n\n\n<li><strong>Webinar<\/strong> &#8211; Invite them to show up live for a webinar where you teach something valuable to your audience. You can end your webinar by talking about your program, course, classes, product, etc.<\/li>\n\n\n\n<li><strong>Strategy Session<\/strong> &#8211; Meet one-on-one with clients to discuss their particular situation. You can pitch your course, program, classes at the end of the strategy session.<\/li>\n\n\n\n<li><strong>Direct Message<\/strong> &#8211; Check in with them to see how things are going. Send them helpful resources, tips, strategies.<\/li>\n\n\n\n<li><strong>Sales<\/strong> &#8211; Provide a link to your sales page which provides details about how you can help them further to reach their goals.<\/li>\n<\/ol>\n\n\n\n<p>If you follow these steps to build relationships with your clients, parents, students before asking for a sale, you will <\/p>\n\n\n\n<ul>\n<li>Have a lot more people sign up<\/li>\n\n\n\n<li>Make a lot more money<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f37267\"><strong>Resources to Help You Continue Making Forward Progress on Your Business<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>If you need more help building your meaningful and successful online teaching business, here are a couple of options for your next steps:<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Need More Help?<\/strong> Join the Free Course<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p>I&#8217;ve put together a free course that you might find helpful called <strong>How to Build a Meaningful &amp; Successful Online Teaching Business<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full img-border\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"450\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business.png\" alt=\"Free Course - Start Your Own Online Teaching Business\" class=\"wp-image-846\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business.png 810w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business-300x167.png 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business-768x427.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-large-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/independent-teacher.com\/start-an-online-teaching-business\/\">Join the Free Course Now<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;ve started your business already or not, you may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"wf_post_folders":[],"uagb_featured_image_src":{"full":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg",810,450,false],"thumbnail":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business-150x150.jpg",150,150,true],"medium":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business-300x167.jpg",300,167,true],"medium_large":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business-768x427.jpg",768,427,true],"large":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg",810,450,false],"1536x1536":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg",810,450,false],"2048x2048":["https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/06\/Avoid-This-Mistake-When-Promoting-Your-Online-Teaching-Business.jpg",810,450,false]},"uagb_author_info":{"display_name":"John Carlson","author_link":"https:\/\/independent-teacher.com\/author\/john\/"},"uagb_comment_info":149,"uagb_excerpt":"Whether you&#8217;ve started your business already or not, you may [&hellip;]","_links":{"self":[{"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/posts\/586"}],"collection":[{"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":10,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/posts\/586\/revisions\/1350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/media\/592"}],"wp:attachment":[{"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/tags?post=586"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/independent-teacher.com\/wp-json\/wp\/v2\/wf_post_folders?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}