{"id":383,"date":"2021-05-27T07:46:18","date_gmt":"2021-05-27T07:46:18","guid":{"rendered":"https:\/\/independent-teacher.com\/?p=383"},"modified":"2022-12-11T13:19:05","modified_gmt":"2022-12-11T13:19:05","slug":"sales-page-for-online-teaching","status":"publish","type":"post","link":"https:\/\/independent-teacher.com\/sales-page-for-online-teaching\/","title":{"rendered":"How to Design an Amazing Sales Page for Your Online Teaching Business"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"450\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/05\/Amazing-sales-Page-for-Your-Online-Business.jpg\" alt=\"\" class=\"wp-image-385\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/05\/Amazing-sales-Page-for-Your-Online-Business.jpg 810w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/05\/Amazing-sales-Page-for-Your-Online-Business-300x167.jpg 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/05\/Amazing-sales-Page-for-Your-Online-Business-768x427.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When done with this article, you&#8217;ll have an awesome sales page that will sell your classes for you!<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Confusion kills sales.&nbsp;<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>In order to get people to sign up and pay for classes, you need to remove any confusion in the process of getting signed up.<\/p>\n\n\n\n<p>Many people make the mistake of trying to be too creative when doing sales.&nbsp;<\/p>\n\n\n\n<p>That may have worked 50 years ago when people weren&#8217;t so inundated with advertising and may have actually thought about what they were looking at.<\/p>\n\n\n\n<p><strong>That is not true any longer.<\/strong><\/p>\n\n\n\n<p>Noways, when someone visits your sales page, you&#8217;ll be lucky to get a person&#8217;s attention for a few milliseconds before they click away.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Your goal is to be clear, not creative.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>That is why we want to go through our sales page and make it as clear as absolutely possible.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>A Couple of Sales Page Decisions to Make First<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p><strong>There are 2 options for your sales page:<\/strong><\/p>\n\n\n\n<ul>\n<li>The homepage of your site IS your sales page.&nbsp;<\/li>\n\n\n\n<li>Create a new page to use as a sales page and link to it from all the pages on your site.<\/li>\n<\/ul>\n\n\n\n<p><strong>For your checkout, you also have two options:<\/strong><\/p>\n\n\n\n<ul>\n<li>Embed on your sales page<\/li>\n\n\n\n<li>Link to a separate checkout page<\/li>\n<\/ul>\n\n\n\n<p>Once you&#8217;ve made these decisions, you can start working on the content of your sales page.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>The Parts of Your Amazing Sales Page<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p><strong>An effective sales page only needs a few things:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>A hook<\/strong>&nbsp;&#8211; 1 clear sentence or phrase that catches someone&#8217;s interest &#8211; remember clear is better than creative<\/li>\n\n\n\n<li><strong>A picture of the future&nbsp;<\/strong>&#8211; paint a picture of the future your ideal customer wants and the future they don&#8217;t want<\/li>\n\n\n\n<li><strong>Testimonial<\/strong>s&nbsp;&#8211; share what 1 or 2 students have said (you don&#8217;t need a ton)<\/li>\n\n\n\n<li><strong>Guarantee<\/strong> &#8211; this is an incredibly important part of building trust<\/li>\n\n\n\n<li><strong>An offer<\/strong>&nbsp;&#8211; a clear offer that tells them what they will get<\/li>\n\n\n\n<li><strong>A repeated call to action<\/strong>&nbsp;&#8211; &#8220;Sign Up Now&#8221;, &#8220;Schedule Your Classes Now&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Though the pieces of a sales page are not particularly complex, there are still multiple ways you can go wrong.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Issues to Fix on Your Sales Page<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>These are the most common problems I see on sales pages. Once you&#8217;ve got the pieces of your page completed, your goal is to go through and fix the following problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;<strong>Tiny text in images<\/strong><\/h3>\n\n\n\n<p>When you put text in small images, it looks messy and unclear, especially on a phone-sized device. For small images in particular, use one short word or one close-up picture. Something that will be clear even on a small device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.&nbsp;<strong>Big blocks of text<\/strong><\/h3>\n\n\n\n<p>Go through your sales page and break up any big blocks of text. People aren&#8217;t going to read blocks of text on a website. (I&#8217;ve done this even in this article if you look carefully.)<\/p>\n\n\n\n<ul>\n<li>Use single lines of text and openers on a line all to themselves.<\/li>\n\n\n\n<li>Use bulleted lists.<\/li>\n<\/ul>\n\n\n\n<p>Here are a few examples of openers&#8230;<\/p>\n\n\n\n<ul>\n<li>&#8220;First&#8230;&#8221;<\/li>\n\n\n\n<li>&#8220;What clients\/students have said&#8230;&#8221;&nbsp;<\/li>\n\n\n\n<li>&#8220;I have &#8230; years of experience&#8230;&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;<strong>Too much text<\/strong><\/h3>\n\n\n\n<p>This pairs with the last point. Most sales pages could stand to lose about 80% of the text on the page.<\/p>\n\n\n\n<p>This may hurt&#8230;<\/p>\n\n\n\n<p>&#8230;but go through your page: if it doesn&#8217;t make your point clearly and succinctly, change or delete it. (If it makes you feel better, copy all your text into a word document and save it for later. I do this all the time. It makes it slightly easier to accept mentally.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;<strong>Inconsistent Formatting<\/strong><\/h3>\n\n\n\n<p>This helps make your page easy to skim. Let&#8217;s not kid ourselves. Everyone skims before deciding whether they want to read the page. <\/p>\n\n\n\n<p>If there is <em>inconsistent<\/em>, <em>unclear<\/em> formatting, you&#8217;ve lost them.<\/p>\n\n\n\n<ul>\n<li>Use headings and subheadings consistently. Add them if you don&#8217;t have them.<\/li>\n\n\n\n<li>Make sure the sizing and fonts are consistent.<\/li>\n\n\n\n<li>Be sure the spacing between lines and paragraphs is consistent.<\/li>\n\n\n\n<li>Set your most important points in bold.<\/li>\n\n\n\n<li>Use lots of bulleted lists!<\/li>\n\n\n\n<li>If you&#8217;ve copied and pasted something from another document or from, say, Google Translate, clear the formatting first!&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Alright, now that you&#8217;ve seen what an amazing sales page needs, time to put it into practice!<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Independent Teachers Membership<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p>If you need more help with setting up your sales, checkout, and post-sales processes, join the Independent Teachers Membership where we go through these topics in detail inside the Build Your Platform Course.<\/p>\n\n\n\n<p>The Build Your Platform Course is just one of the awesome resources included inside the Independent Teachers Membership. <\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Join the Free Course<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>How to Start a Meaningful &amp; Successful Online Teaching Business<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full img-border\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"450\" src=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business.png\" alt=\"Free Course - Start Your Own Online Teaching Business\" class=\"wp-image-846\" srcset=\"https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business.png 810w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business-300x167.png 300w, https:\/\/independent-teacher.com\/wp-content\/uploads\/2021\/10\/Free-Course-Start-Your-Own-Business-768x427.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Join this popular free course tips and resources for launching your online teaching business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/independent-teacher.com\/start-an-online-teaching-business\/\">Join the Free Course<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When done with this article, you&#8217;ll have an awesome sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Carlson","author_link":"https:\/\/independent-teacher.com\/author\/john\/"},"uagb_comment_info":2,"uagb_excerpt":"When done with this article, you&#8217;ll have an awesome sales 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